In Fall 2009, bridal designer Monique Lhuillier, known for creating gowns that are both feminine, modern and glamorous, introduced her Bliss Monique Lhuillier bridal collection. This new label was envisioned by Lhuillier to make her signature classically feminine yet modern styles available to a broader group of women. Bliss Monique Lhuillier stays true to the designers distinctive aesthetic and characteristics: hand-tufting, delicate embellishment, fine laces and impeccable fabrications in silk satin and organza. This new label makes Lhuillier is the first American Bridal designer of couture bridal to launch a better bridge bridal collection.